GrandArmy developed an overhauled identity and flexible visual system for adidas Basketball’s SS19 relaunch. The work introduced the N3XT L3V3L, Pro Vision, and Marquee Boost basketball shoes through product-specific voices, custom typography, editorial compositions, photography, and video direction.
GrandArmy created the launch campaign for adidas Basketball and Marvel's D.O.N. Issue #1, Donovan Mitchell's first pro-model shoe. Drawing on Spider-Man comic-book storylines and work-in-progress layouts, the campaign combined illustrations, photography, redline notes, and pasted-in elements to distinguish four shoes in the collection.