In their own words
Our type system pairs Nuckle by Heavyweight Type with Arizona Flare by Dinamo.
Instead, we were inspired by the colours of natural plants and fungi.
Blue Room was often described as ‘quirky and bold’ and we felt that this personality should come through in our typographic choices.
we gravitated to the bold, playful letterforms of Ginto, which spoke to the exuberance of the Theatre
As designers, whenever we are trying to articulate an idea our first instinct is to sketch it down and iterate from there
the first stage of a bigger concept
We found the b&w was proving antithetical to the purpose of the publication, as it was homogenising the work throughout and wasn’t allowing the uniqueness of each artist to come through.
Articles & interviews2
- GrandArmy’s identity for psychedelics brand Numinus references sacred geometry and the golden ratio
GrandArmy created a brand identity for psychedelic therapeutics company Numinus, drawing inspiration from sacred geometry and the golden ratio. The design balances scientific precision with natural and spiritual themes, using a refined typographic system and plant-inspired color palette. The result positions Numinus as a contemporary, credible voice in the psychedelic therapy space.
- Winter Nights identity balances refined type and raw illustration
TERMSOFSERVICE created the identity for The Blue Room Theatre's 2020 Winter Nights festival, celebrating Western Australia's contemporary theatre scene. The system pairs ABC Ginto's bold, playful forms with the utilitarian ABC Favorit and deliberately raw, gestural illustrations that evoke early-stage creative sketches. External collateral remains monochrome in line with the existing Blue Room brand, while the festival publication uses colour informed by artists' photographs and isolation spaces.