BUCK created a heartfelt brand film for Square celebrating the resilience and passion of restaurant workers during the pandemic. Shot documentary-style with real people and authentic stories, the film blends analogue textures, stop-motion, and handcrafted printing techniques to evoke warmth and sincerity.
BUCK’s Sydney office developed a comprehensive campaign for Square’s Australian market, spanning television, social media, digital, static, and out-of-home platforms. The work unified Square’s brand presence across multiple touchpoints, emphasizing accessibility and modern business empowerment.
GrandArmy created a five-part series of animated educational shorts for Square For Retail Plus. The films explain software features for inventory tracking, cost-of-goods reporting, and invoice management to help retail business owners use the platform.
Kit Studio collaborated with Square to create a nationwide campaign celebrating real restaurants and their stories. The work amplified candid lifestyle photography and unified motion, print, and digital assets to capture the energy and authenticity of hospitality businesses.
Square is a modern coworking brand that emphasizes simplicity, flexibility, and community. The design system uses clean geometry and a modular grid to reflect the brand’s structured yet dynamic environment.
Athletics collaborated with Square to create Otto, a generative motion identity system that unifies the brand’s visual expression across all platforms. Rooted in Square’s creative concept of “Open,” Otto empowers teams to produce consistent, on-brand motion assets through an intuitive web-based tool that merges technology, data, and creativity.