GrandArmy refreshed Lonely Planet’s identity, connecting its guidebook heritage with digital publishing, web, and social platforms. The system uses digitized analog-inspired cutouts, layers, and xerox-like stamps alongside flexible guidebook, map, and web frameworks.
G.E.O. reimagined the iconic Lonely Planet brand to resonate with a new generation of travelers while honoring its legacy. The redesign introduced a refreshed logo system, evolved color palette, and updated art direction to create a more artistic and authentic visual identity. The result bridges nostalgia with modern exploration.
Lonely Planet has launched a new print zine titled Artifact, marking a return to its DIY publishing roots. Designed by a small internal team led by Matthew Johnston and Nitya Chambers, the pocket-sized publication blends photography, illustration, and essays exploring why we travel. The project celebrates tactile, heritage-inspired design while reasserting Lonely Planet’s creative identity in the print space.