Vans

Design work for Vans, collected from the studios behind it.

Design cases: 7
Studios: 5
Latest work added: Sep 2026

Campaign 3
Brand Identity 2
Installation 1
Product Design 1

Design cases by studio

A preview of 6 cases across 5 studios. The full collection is included with Pro.

GrandArmy (3)

Campaign for Vans Checkerboard Day 2021
GrandArmy developed the third annual Vans Checkerboard Day campaign, focused on using creativity to support local communities. The work included global web, social, and in-store assets encouraging participation, alongside fundraising for mental-wellness organizations and charities.
Footwear, Health, Skateboarding

Global Campaign for Vans Checkerboard Day
GrandArmy created the identity and inaugural global campaign for Vans Checkerboard Day, a celebration of creativity and self-expression. The campaign was deployed across web, social, retail, video, and live activations, raising more than $1 million for charities supporting creativity.
Apparel, Cinema, Cinematography, Footwear

C100 Studio (1)

Custom Shoe Graphics for Vans
C100 Studio created a signature Vans shoe for the launch campaign of the Vans Custom website. The limited-edition design translated the studio's work into a wearable product release.
Footwear, Shoe, Wearable

Accept & Proceed (1)

Brand Identity System for Vans
Accept & Proceed unified Vans’ fragmented global brand into a flexible two-layer identity system, "Our Canvas. Your Way." Grounded in the brand’s Southern California skate origins and Off The Wall mindset, the framework establishes fixed foundations while inviting personal reinterpretation across footwear, apparel, and packaging.
Apparel, Footwear, Skateboarding

KesselsKramer (1)

Gallery Installation for Vans Covent Garden Boutique
KesselsKramer collaborated with Vans and KK Outlet to create a temporary gallery installation inside Vans’ new Covent Garden boutique. The project transformed the retail space into a cultural hub, merging art, fashion, and community engagement. It showcased KK Outlet’s creative spirit within Vans’ iconic brand environment.
Apparel, Footwear

Yukiko (1)

Event Branding for Vans Showdown Skate Contest
Studio Yukiko developed the design and branding system for Vans Showdown, a new skate contest series across the Asia Pacific region. The visual identity captures Vans’ raw, analogue punk heritage while injecting a contemporary, carefree energy that mirrors the event’s anti-competition spirit.
Skateboarding

Designers behind the work

Designers and creative leads credited on Vans projects in press coverage.

Paul Hutchisonat Hype Type Studio4

Montrel Beverlyat Sage Studio2

Ross Burwellat Hype Type Studio2

News & interviews

Hype Type Studio marks 25 years designing for good people

The Brand Identity · May 26, 2026 · Interview

The Brand Identity interviews Hype Type Studio as it celebrates 25 years of operation. Founder Paul Hutchison and Design Director Ross Burwell discuss their new website, their philosophy of 'system-driven' design, and how staying small allows them to work effectively with major clients like NASA, Sonos, Patagonia, and Vans. The conversation highlights their focus on cultural awareness and sustainable creative practice.

Hype Type StudioFormerly KnownNASA Sonosbranding

Lex Carthur’s romantic ads focus on the emotional core of top tier athletes

It's Nice That · Nov 6, 2025

The article profiles director Lex Carthur, known for his emotionally driven sports films for brands like Nike, Adidas, and Salomon. It explores his journey from photo editor to filmmaker, his self-taught approach to editing and colour grading, and his focus on empathy and authenticity in portraying athletes. The piece highlights several of his recent campaigns and his distinctive cinematic style.

Nike Adidasadvertising

Paul Moore

"Top 20 Most Inspiring Illustrators of 2025"

Creative Boom · Jun 18, 2025

Creative Boom’s 2025 roundup highlights 20 illustrators from around the world who are shaping the industry through distinctive styles and cultural storytelling. The article, written by Tom May, celebrates artists like Jean Jullien, Christoph Niemann, and Lauren Hom for their innovation and resilience amid challenges such as AI disruption. It showcases a global mix of talent using illustration to address social issues and celebrate diversity.

The New York Times RCA Recordseditorial

Jean Jullien Christoph Niemann

Montrel Beverly Transforms Pipe Cleaners into Biblical, Art Masterpieces

It's Nice That · May 20, 2025

The article profiles artist Montrel Beverly, who transforms pipe cleaners into intricate sculptures that reinterpret iconic works from art history and religion. Working through Sage Studio in Austin, Beverly’s practice merges childhood craft materials with fine art sensibilities, gaining national recognition and collaborations with major brands. The piece highlights both his creative process and Sage Studio’s mission to support neurodivergent artists.

Sage StudioVansWhataburgerart

Paul Moore

Empowering Illustrations by Monsie: A Journey of Creative Exploration

Creative Boom · Nov 18, 2024

Creative Boom profiles Edinburgh-based illustrator Monika Jurczyk, known professionally as Monsie, whose vibrant, empowering vector illustrations have attracted clients like Adobe, The Guardian, and Vans. The article explores her global journey, her focus on empowerment and female representation, and her reflections on freelancing amid changing industry conditions. It highlights her editorial work for Like the Wind magazine and her ongoing exploration of new creative directions.

Adobe The Guardianillustration

Garrick Webster