Founder
I was part of a network where people all over the world would exchange hip hop mixtapes.
The Brand Identity interviews Hype Type Studio as it celebrates 25 years of operation. Founder Paul Hutchison and Design Director Ross Burwell discuss their new website, their philosophy of 'system-driven' design, and how staying small allows them to work effectively with major clients like NASA, Sonos, Patagonia, and Vans. The conversation highlights their focus on cultural awareness and sustainable creative practice.
The Brand Identity interviews Hype Type Studio’s Paul Hutchison and Ross Burwell about their bold new website, life in Los Angeles, and how they manage major clients like Nike and Patagonia as a small two-person team. The discussion covers their design philosophy, the studio’s evolution, and upcoming ventures including a type foundry and book launch.
The Brand Identity interviews Paul Hutchison, founder of Los Angeles-based Hype Type Studio, about his journey from UK freelance designer to running an international practice. Hutchison discusses his influences from skateboarding, graffiti, and music, his process for brand identity projects like Kevin Durant’s KD8, and his ongoing collaboration with SocioDesign. The conversation highlights his DIY roots and approach to creating bold, typographic visual languages.