Paul Hutchison
Founder
In their own words
I was part of a network where people all over the world would exchange hip hop mixtapes.
Articles & interviews
- Hype Type on their bold new website, living in LA, and working with huge clients as a small studio
The Brand Identity interviews Hype Type Studio’s Paul Hutchison and Ross Burwell about their bold new website, life in Los Angeles, and how they manage major clients like Nike and Patagonia as a small two-person team. The discussion covers their design philosophy, the studio’s evolution, and upcoming ventures including a type foundry and book launch.
- Hype Type Studio
The Brand Identity interviews Paul Hutchison, founder of Los Angeles-based Hype Type Studio, about his journey from UK freelance designer to running an international practice. Hutchison discusses his influences from skateboarding, graffiti, and music, his process for brand identity projects like Kevin Durant’s KD8, and his ongoing collaboration with SocioDesign. The conversation highlights his DIY roots and approach to creating bold, typographic visual languages.