Paul Hutchison
Founder, Designer
In their own words
To let the featured sneakers shine, and to leave the door open to partner with other brands, we wanted to avoid imposing a strong sense of brand colour.
I was part of a network where people all over the world would exchange hip hop mixtapes.
Articles & interviews4
- Hype Type Studio marks 25 years designing for good people
The Brand Identity interviews Hype Type Studio as it celebrates 25 years of operation. Founder Paul Hutchison and Design Director Ross Burwell discuss their new website, their philosophy of 'system-driven' design, and how staying small allows them to work effectively with major clients like NASA, Sonos, Patagonia, and Vans. The conversation highlights their focus on cultural awareness and sustainable creative practice.
- Hype Type on their bold new website, living in LA, and working with huge clients as a small studio
The Brand Identity interviews Hype Type Studio’s Paul Hutchison and Ross Burwell about their bold new website, life in Los Angeles, and how they manage major clients like Nike and Patagonia as a small two-person team. The discussion covers their design philosophy, the studio’s evolution, and upcoming ventures including a type foundry and book launch.