KFC Design Cases
Designers behind the work
Designers and creative leads credited on KFC projects in press coverage.
Designers and creative leads credited on KFC projects in press coverage.
KFC has unveiled a global rebrand with creative agency JKR, expanding its iconic bucket into a full brand world dubbed the 'Bucketverse'. The overhaul includes a new 3D logo, custom typefaces, refreshed Colonel illustration, updated packaging, interiors, and digital experiences. Collaborations with illustrators and photographers worldwide bring a lively, experience-led identity that reimagines the fast-food giant for a new era.
Jones Knowles Ritchie has unveiled a global rebrand for KFC, centering its entire identity around the iconic bucket in what it calls the 'Bucketverse'. The project introduces a 3D logo, custom typefaces, refreshed Colonel illustration, and a unified design system spanning packaging, environments, and digital touchpoints. The rebrand aims to evolve KFC from a quick-service restaurant to a 'quick experience restaurant' while maintaining its heritage and recognisable assets.
Creative Boom reports on KFC's latest marketing stunt, the 'Pickle Puffer' — a real puffer jacket filled with sliced pickles and brine, complete with a straw. The bizarre product was created to promote KFC's limited-edition Pickle menu, tapping into the viral pickle craze on social media. The campaign blends absurdist humour with cultural commentary on internet trends.
The article discusses how fast food brands like McDonald’s, Taco Bell, Wendy’s, and KFC are shifting focus from speed to cultural relevance. It highlights how these brands are leveraging nostalgia, limited-time menu drops, and social media momentum to stay culturally alive and drive customer engagement. The piece positions cultural participation as the new competitive advantage in the fast food industry.
Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.
BP&O features Porto Rocha’s bold and conceptually rich brand identity for LA-based post-production studio Church. The identity draws on cathedral architecture and shifting perspectives to reflect the art of film editing, with a dynamic logo, motion system, and disciplined typography. The project showcases Porto Rocha’s ability to merge technical precision with emotional resonance in a visually distinctive way.
Written by Chuck Studios' business lead Robert Volten, this Creative Boom insight piece reviews which brands best leveraged their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg’s while critiquing KFC, Twix, and Tropicana for neglecting their strongest visual or conceptual assets. Volten concludes with advice for brand leaders to embrace and protect their unique brand identifiers in 2025.
