KFC

· Jun 15, 2026

The article announces KFC’s global rebrand developed with JKR, harmonizing the brand’s six iconic assets and introducing a hidden drumstick in the logo. The refresh extends beyond visuals to include new menu items, beverages, and restaurant concepts launching first in the UK and Ireland.

· Jun 15, 2026

UnderConsideration’s Brand New reviewed KFC’s new logo and brand identity designed by Jones Knowles Ritchie in collaboration with KFC’s in-house team. The redesign refines the Colonel’s portrait, simplifies the logo, and introduces a proprietary typeface while maintaining the brand’s iconic red and white palette. The update is positioned as an evolution rather than a radical change, reinforcing KFC’s heritage and visual consistency across touchpoints.

It's Nice That · Jun 15, 2026

KFC has unveiled a global rebrand with creative agency JKR, expanding its iconic bucket into a full brand world dubbed the 'Bucketverse'. The overhaul includes a new 3D logo, custom typefaces, refreshed Colonel illustration, updated packaging, interiors, and digital experiences. Collaborations with illustrators and photographers worldwide bring a lively, experience-led identity that reimagines the fast-food giant for a new era.

Creative Boom · Jun 15, 2026

Jones Knowles Ritchie has unveiled a global rebrand for KFC, centering its entire identity around the iconic bucket in what it calls the 'Bucketverse'. The project introduces a 3D logo, custom typefaces, refreshed Colonel illustration, and a unified design system spanning packaging, environments, and digital touchpoints. The rebrand aims to evolve KFC from a quick-service restaurant to a 'quick experience restaurant' while maintaining its heritage and recognisable assets.

Creative Boom · Mar 24, 2026

Creative Boom reports on KFC's latest marketing stunt, the 'Pickle Puffer' — a real puffer jacket filled with sliced pickles and brine, complete with a straw. The bizarre product was created to promote KFC's limited-edition Pickle menu, tapping into the viral pickle craze on social media. The campaign blends absurdist humour with cultural commentary on internet trends.

· Feb 9, 2026

The article discusses how fast food brands like McDonald’s, Taco Bell, Wendy’s, and KFC are shifting focus from speed to cultural relevance. It highlights how these brands are leveraging nostalgia, limited-time menu drops, and social media momentum to stay culturally alive and drive customer engagement. The piece positions cultural participation as the new competitive advantage in the fast food industry.

Creative Boom · Jun 16, 2025

Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.