SMLXL, a Barcelona and New York-based studio, designed playful packaging for a collaboration between Midnight Cosmetics and pet brand HotDog. The project merges Midnight’s minimalist aesthetic with HotDog’s exuberant energy through gouache-painted illustrations of dogs in motion. The result is a vibrant, tactile design that communicates the product’s softness and joy while showcasing SMLXL’s conceptual approach to design.
BP&O features SMLXL’s branding for HotDog, a petcare brand that blends humor, fashion editorial aesthetics, and meme culture. The identity uses Founders Grotesk, witty illustration, and a clever black-and-white logo depicting two dogs to create a playful yet sophisticated visual world. The project demonstrates how to balance fun and beauty in branding without pretension.
