Brand Identity And Packaging For Arné Skincare

A Friend of Mine developed a refined brand identity for Arné, a New Zealand-based natural anti-pollution skincare brand. The design features a custom logotype, charcoal-inspired textures symbolizing pollution, and organic shapes that evoke cleansing and renewal. Minimalist packaging and art-directed photoshoots balance the dualities of pollution and wellness while a clean eCommerce website communicates the brand’s purpose and story.