- Matt Baxter
Creative Boom · Dec 15, 2025 · Interview
Creative Boom’s podcast episode features Matt Baxter, co-founder of Baxter & Bailey, discussing his career, creative philosophy, and side project The Design Laundry. The conversation explores imperfection, community, and maintaining humanity in design practice. It also touches on Brighton’s creative scene and the importance of reflection in a fast-paced industry.
Baxter & BaileyTrickett & Webb300millionOxford University PressThe Body Shopeditorial
- Samba’s mythical direction for sports brand Yonex transforms tennis into a gladiator’s arena
It's Nice That · Dec 2, 2025
Senegalese-born filmmaker Samba directed a poetic, myth-inspired film for sports brand Yonex, transforming tennis into a metaphorical gladiator’s arena. Shot in New York, the monochrome campaign captures the solitude and intensity of the sport through shadow, contrast, and sculptural imagery. The project reflects Samba’s narrative-driven approach and his ongoing exploration of emotion, architecture, and mythology in film.
Samba FilmsDistrict StudioYonexmotion
- Christmas ads of 2025: Comfort characters, practical cheer and a generational shift
Creative Boom · Nov 5, 2025
Creative Boom’s 2025 Christmas advert roundup explores how major UK retailers and brands have balanced nostalgia, warmth, and realism in their festive campaigns. From Coca-Cola’s AI-enhanced heritage trucks to Asda’s live-action Grinch and Waitrose’s rom-com starring Keira Knightley, the ads reflect a generational shift toward sincerity and comfort. The piece highlights a year of cinematic storytelling and practical craft over digital excess.
- "Five Innovative Projects Spotlighted, Includes Dreamy Dessert Cookbook"
The Brand Identity · Jul 9, 2025
The Brand Identity’s July 2025 edition of 'The Edit' spotlights five recent design projects, including Land of Plenty’s whimsical cookbook for Happy Endings, Monday Nights’ rebrand for the World Snooker Tour, TRiC’s nostalgic identity for Hector’s Bakery, Gemma Mahoney’s refined branding for PARCA, and Fiasco Design’s sensory identity for Britt Music & Arts Festival. Each project showcases distinct visual strategies across food, sport, retail, and cultural sectors.
- Visual Electric Introduces AI-Driven Video Generation for Designers
The Brand Identity · May 8, 2025
The Brand Identity reports on Visual Electric’s expansion into AI-driven video generation, marking a major evolution from its image-based design platform. Co-founder Colin Dunn explains how the update unifies fragmented creative tools, allowing designers to generate motion content directly from images. The feature integrates multiple AI models and aims to redefine creative workflows for designers exploring motion and animation.
Visual Electricdigital
- "Dani Sampson Launches STYX, a Myth-Inspired Water Brand"
The Brand Identity · May 7, 2025
The Brand Identity’s May 2025 edition of The Edit spotlights five global design projects. Highlights include Dani Sampson and Marcus Cheong’s mythologically inspired water brand STYX, Faith Studio’s sustainable identity for Label-Up, KUYA’s campaign for Floyd Mayweather’s supplement brand, TRiC’s refined refresh for BASSIKE, and Tino Nyman and Yatofu’s vibrant packaging for EnjoyaBowl. Each project showcases distinct approaches to storytelling, typography, and materiality.
- "Luggage Ad Unleashes Cinematic Mastery, Revamps Travel Marketing"
Creative Boom · Apr 24, 2025
Creative Boom’s feature spotlights 'Travel Changed Me', a cinematic new campaign for luggage brand Away by Brooklyn agency American Haiku. Co-directed by FKA Twigs and Jordan Hemingway, the 35mm film explores travel as a transformative experience set in Bangkok. With lush cinematography by Lukasz Zal and production by Object & Animal, the campaign redefines travel advertising through emotional storytelling and artistic craft.
American HaikuObject & AnimalTA Prod Inc.Awayadvertising
- Colin Dunn Debunks AI Image Generation Myths at Visual Electric
The Brand Identity · Feb 27, 2025 · Interview
The Brand Identity interviews Colin Dunn, Co-founder and CEO of Visual Electric, about how the AI image generation platform empowers designers rather than replacing them. Dunn discusses the evolution of AI in creative workflows, the role of prompting, and how Visual Electric integrates into branding processes, citing examples like Smith & Diction’s generative identity for Alma. The conversation highlights AI as a creative tool that enhances, not diminishes, human craft.
Visual ElectricSmith & DictionAlmadigital
- Ways Creatives Can Build Visibility Without Social Media
Creative Boom · Feb 24, 2025
The article by Tom May explores how creatives can raise their professional profiles without relying on social media, which is becoming less effective due to algorithmic changes and pay-to-play models. It highlights alternative strategies such as traditional PR, owned media like newsletters, SEO, and direct human engagement through events and personal outreach. The piece features insights from various industry professionals and agency leaders who share practical advice for building visibility and client relationships in 2025.
- SODAA: Melbourne Studio Merges Creative Passion and Client Satisfaction
The Brand Identity · Dec 12, 2024 · Interview
The Brand Identity interviews Melbourne-based studio SODAA, exploring how co-founders Thomas Benson and Taiki Monden balance creative passion with client satisfaction. The discussion covers their growth since 2018, their collaborative ethos, and their playful approach to design, including a 3D-rendered website and annual creative gifting projects. The studio emphasizes community, small-team culture, and long-term client relationships in the food and hospitality sectors.
- TRiC Studio: Driven by companionship and culture
It's Nice That · Nov 19, 2024
The article profiles Melbourne-based design studio TRiC, founded by Tristan Ceddia and Rick Milovanovic, exploring how their friendship and shared design sensibilities shape their multidisciplinary practice. Known for balancing strategy and creativity, TRiC works across branding, books, events, and websites for clients in culture, fashion, and hospitality. The piece highlights their adaptable approach and the cultural influences that inform their design philosophy.
- Visual Electric: The must-have image generator for designers
The Brand Identity · Nov 13, 2024
The article introduces Visual Electric, an AI-powered image generator designed specifically for designers. Co-founded by Colin Dunn, the platform addresses the shortcomings of existing AI tools by offering a spatial canvas, a library of handcrafted styles, and intuitive remixing features. It aims to streamline creative workflows and enhance the designer’s control over AI-generated imagery.
Visual Electricdigital
- Structure, space and storeys: 10 identities that speak to the vision of architecture practices
The Brand Identity · Aug 15, 2024
The article by The Brand Identity, written by Poppy Thaxter, highlights ten standout brand identities created for architecture practices around the world. It explores how each design captures the philosophy and vision of its respective studio, showcasing thoughtful and human-centered approaches to architectural branding. Featured projects include work by studios such as SPGD, Warriors Studio, and DutchScot.
Massiera SamadiWarriors StudioRépublique StudioA26BARDbranding
- The District embrace vibrant form and colour in their identity for local primary school St Paul’s
The Brand Identity · Oct 25, 2022
Cambridge-based studio The District created a vibrant, geometric identity for St Paul’s Primary School, inspired by the concept of ‘Life in all its fullness.’ The design uses bold shapes and colours to reflect the school’s diversity and community spirit, paired with the Rational typeface by Studio René Bieder. The result is a playful yet sincere visual system that captures the energy of the school environment.
The DistrictStudio René BiederSt Paul’s Primary Schoolbranding
- Tristan Ceddia and Rick Milovanovic on why they decided to combine their practices to form TRiC
The Brand Identity · Apr 7, 2021 · Interview
The Brand Identity interviews Melbourne-based designers Tristan Ceddia and Rick Milovanovic about merging their individual practices to form the new studio TRiC. They discuss their collaborative history, the reasoning behind the studio’s name, and their approach to balancing creative and operational aspects of running a design practice. The pair highlight their rebrand for the Human Rights Law Centre as a defining project for TRiC’s direction.
- Norwegian Banknotes by Metric Design
BP&O · Mar 17, 2020
BP&O features Metric Design’s work on Norway’s new banknotes, created in collaboration with Snøhetta for Norges Bank. The project combines figurative realism and pixel-based abstraction to reflect Norway’s maritime identity and the transition between physical and digital value. The article praises the design’s conceptual depth and its balance of tradition and modernity.
- New Graphic Identity for Vega Scene by Metric
BP&O · Dec 13, 2018
BP&O features Norwegian studio Metric’s visual identity for Vega Scene, a cultural venue in Oslo combining cinema, theatre, and dining. The identity uses converging arrow motifs, monospaced type, and colour blocking to reflect themes of gathering, energy, and inclusivity while connecting visually to the building’s architecture. The result is described as dynamic, rational, and warm, integrating signage, posters, and motion graphics across physical and digital applications.
MetricVega Scenebranding
https://tric.studio/
Tokyo, Japan
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