The article profiles New York-based designer Zan Goodman and her studio Zan Inc., exploring how her background in editorial design informs the studio’s refined and craft-driven approach to branding. Founded in 2018, Zan Inc. has grown to handle larger clients while maintaining a thoughtful, timeless aesthetic. Goodman discusses her creative philosophy, process, and the evolution of her practice.
The Brand Identity interviews Utah-based studio Number 04, founded by Chris Mann, Davis Ngarupe, and JP Haynie, about their collaborative work with Actual Source and their editorial design for Hypebeast Magazine. JP Haynie discusses their flexible, expressive approach to design and the conceptual thinking behind Actual Source’s flipped identity. The conversation also touches on their inspirations, favorite projects, and upcoming plans for 2017.
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BP&O features Werklig’s packaging and brand identity for Galipette Cidre, a premium French cider aimed at international markets. The design balances heritage and modernity through typographic contrast, circular labels, and a distinctive amber bottle structure. The project extends online with a cohesive website featuring playful motion and brand storytelling.
