Structure isn’t the thing that breaks culture, but the thing that allows it to scale.
Clear expectations, defined roles, and consistent structure aren’t at odds with a good culture. They’re what allow it to exist beyond a small group of people who already understand each other.
The visual direction for the brand was influenced by a wide range of sources, primarily outside the health and wellness space.
Our goal was to create a wordmark that was light and elegant yet understated.
We wanted to ensure that the brand communicates to women in this challenging position that they are not broken but simply in need of the right support.
Commercial Type’s Graphik is used only in its regular weight and serves to provide the brand with a rigidity that feels established and slightly corporate.
M&BF’s colour system is set up to provide 16 possible combinations, with each corresponding to the personality types of the assessment itself.
The photography’s art direction, courtesy of Ben Lindbloom, is intended to highlight the diversity of personality types in a warm and welcoming way.
We aimed to create something that balanced a traditional American automotive feel with unique and contemporary geometry in the exaggerated stresses.
It’s a quirky and mechanical-looking typeface, noting it’s technical prowess, befitted with a wide range of styles.
In this Creative Boom interview, Parker founder Tyler Eide reflects on the challenges of growing a design studio from a close-knit team into a structured business. He discusses how the pandemic forced him to rethink leadership, culture, and sustainability, ultimately leading to a more flexible and scalable studio model. The piece explores the balance between maintaining creative culture and introducing necessary structure.
Parker developed a refined and feminine brand identity for Milamend, a women’s hormonal health supplement. The design combines elegant typography, warm photography, and a symbolic logo to balance scientific credibility with emotional resonance. The project includes packaging, digital assets, and art direction that reimagine how health supplements can look and feel.
Seattle-based studio Parker developed a warm, human-centered rebrand for the Myers & Briggs Foundation, reflecting its mission to help people understand themselves and others. The identity uses Commercial Type’s Graphik, a flexible color system inspired by the 16 personality types, and welcoming photography by Ben Lindbloom. The result is a balanced, approachable brand that bridges the foundation’s history and future.
Seattle-based studio Parker created a new brand identity for Clutch Automotive, blending the nostalgic charm of traditional auto shops with a modern sensibility. The identity features a hand-rendered script logotype and the Plaak typeface, achieving a balance between mechanical precision and approachable warmth. The design reflects Clutch’s mission to modernize while preserving the local, independent spirit of automotive repair culture.
Seattle-based studio Parker developed a refined and minimalist brand identity for global crypto investment brand Prismatic. The design emphasizes clarity and trust through a muted color palette, custom typography, and a prismatic distortion motif. Creative Director Tyler Eide led the project, with 3D work by Sebastian Camens.
Seattle-based studio Parker rebranded cosmetics company Firsthand Supply with an identity that balances industrial precision and human warmth. The project features custom typography, sustainable packaging, and a hand-drawn logo reflecting the brand’s humanitarian ethos. The design uses recycled materials, monochrome tones, and pastel accents to modernize the brand while maintaining its approachable character.