In their own words
The visual direction for the brand was influenced by a wide range of sources, primarily outside the health and wellness space.
Our goal was to create a wordmark that was light and elegant yet understated.
We wanted to ensure that the brand communicates to women in this challenging position that they are not broken but simply in need of the right support.
Commercial Type’s Graphik is used only in its regular weight and serves to provide the brand with a rigidity that feels established and slightly corporate.
M&BF’s colour system is set up to provide 16 possible combinations, with each corresponding to the personality types of the assessment itself.
The photography’s art direction, courtesy of Ben Lindbloom, is intended to highlight the diversity of personality types in a warm and welcoming way.
The wordmark is a modified version of Untitled Sans.
Prismatic’s palette is as muted as it gets: a strong black and white paired with a warm off-white/grey.
Articles & interviews
- Parker Redefines Health Supplement Branding with Milamend
Parker developed a refined and feminine brand identity for Milamend, a women’s hormonal health supplement. The design combines elegant typography, warm photography, and a symbolic logo to balance scientific credibility with emotional resonance. The project includes packaging, digital assets, and art direction that reimagine how health supplements can look and feel.
- Parker’s warm, workhorse brand for Myers & Briggs Foundation encourages us to understand ourselves
Seattle-based studio Parker developed a warm, human-centered rebrand for the Myers & Briggs Foundation, reflecting its mission to help people understand themselves and others. The identity uses Commercial Type’s Graphik, a flexible color system inspired by the 16 personality types, and welcoming photography by Ben Lindbloom. The result is a balanced, approachable brand that bridges the foundation’s history and future.
- Parker’s kaleidoscopic identity for Prismatic highlights the crypto brand’s dedication to clarity
Seattle-based studio Parker developed a refined and minimalist brand identity for global crypto investment brand Prismatic. The design emphasizes clarity and trust through a muted color palette, custom typography, and a prismatic distortion motif. Creative Director Tyler Eide led the project, with 3D work by Sebastian Camens.