Werklig

The Brand Identity · Feb 20, 2019

The Brand Identity features Werklig’s branding and packaging design for Henua Organics, a Finnish luxury skincare brand inspired by Nordic simplicity. The identity uses a black and white palette with natural materials to convey sophistication and sustainability. The project positions Henua as a premium organic cosmetics brand.

BP&O · Nov 26, 2018

BP&O features Werklig’s new visual identity for Finnish brand Senja Cosmetics, highlighting a design inspired by the Nordic environment and the Aurora Borealis. The identity combines a black, green, and purple gradient, a custom logotype, and nature-inspired still life sculptures to express the brand’s natural and contemporary positioning. Richard Baird praises the balance of craft, environment, and simplicity across the printed materials.

BP&O · Apr 19, 2018

BP&O’s article by Richard Baird reviews Werklig’s new graphic identity for the City of Helsinki. The project unifies previously fragmented municipal branding through a flexible logo container derived from the city’s coat of arms, a wave motif, and a custom typeface, Helsinki Grotesk. The identity emphasizes inclusivity, modernity, and visual cohesion across languages and media.

BP&O · Dec 22, 2017

BP&O features Werklig’s rebrand for Finnish digital bank Holvi, highlighting a balance between utility and playfulness. The new identity uses geometric forms, a soft color palette, and Cartographe Sans to convey accessibility and professionalism across print and digital applications.

BP&O · Feb 27, 2017

BP&O features Werklig’s packaging and brand identity for Galipette Cidre, a premium French cider aimed at international markets. The design balances heritage and modernity through typographic contrast, circular labels, and a distinctive amber bottle structure. The project extends online with a cohesive website featuring playful motion and brand storytelling.

BP&O · Feb 22, 2017

BP&O reviews Werklig’s packaging design for Finnish ice cream brand Suomen Jäätelö. The project combines bold pattern work, refined typography, and still life photography by KoskiSyväri to express a modern yet distinctly Finnish premium identity. Richard Baird praises the art direction and material choices while noting minor mismatches between logo and overall premium positioning.

BP&O · Feb 8, 2017

BP&O features Werklig’s brand identity for EMMA’s exhibition series ‘In Search Of The Present’. The identity explores motion and time through typographic cropping, dynamic layouts, and a striking electric blue palette that contrasts EMMA’s black-and-white base. The design extends across print, digital, and environmental applications, unifying static and moving elements into a cohesive visual system.