Creative Director · Founder
Airfield Supply Company, a San Jose-based cannabis dispensary, launched a new in-house brand called Aviation. Designed by Sam Jorden, the identity draws inspiration from vintage airline posters and air travel motifs developed by Airfield’s leadership. The packaging emphasizes sustainability and a refined, flight-themed aesthetic.
BP&O features F37’s brand identity for Manchester-based production company Leapling Films, founded by Chris Lane. The identity centers on a simple frog-inspired logo animated in bright neon green, referencing both leap years and green screen film production. Richard Baird praises the project’s restraint, conceptual clarity, and joyful motion execution.