Naming and brand identity for a bakery

TRiC Studio created the name and identity for Baker of Things, a bakery from the team behind Maker Coffee. The name plays on “Internet of Things,” suggesting limitless baking possibilities and a dry sense of humor. A direct logotype is paired with a memorable mark: four hearts (treats and creativity) inside a cube (oven, precision, technique), forming a simple graphic expression of the concept. Color choices reference the bakery’s world—blue from the Richmond exterior and butter yellow from baked goods. Services included brand identity, creative direction, illustration, naming, and signage and wayfinding, resulting in a unified system that balances precision with creativity.