Studio: TRiC

Client: Afloat Melbourne

Work: Campaign

Industry: Hospitality

Seasonal Campaign And Design System For Afloat Melbourne

TRiC Studio developed a vibrant design system and seasonal campaign for Afloat Melbourne’s 10th season, inspired by the energy of Rio de Janeiro. The identity features Brazilian typography, a sun motif derived from breeze blocks, and a dynamic color palette that adapts across events and collaborations.

Tags: Bold, Expressive, Modular, Playful, Tropical, Vibrant