Graza

News & interviews

• Athletic Brewing and Graza Bring Olive Oil To Beer (er, Fake Beer)

  · Sep 23, 2026

  Athletic Brewing Company and Graza launched Cold Off The Press, a limited-edition non-alcoholic pils brewed with Graza extra virgin olive oil. Its can packaging combines Graza's electric green, playful illustrated pantry aesthetic with Athletic Brewing blue accents, using scribbled olives, hops, hands, droplets, and characters alongside chunky hand-drawn lettering.

  Athletic Brewing CompanyGrazapackaging
• When Do Brand Extensions Stop Making Sense?

  · Jun 8, 2026

  Written by Chloe Cordover for The Dieline’s 'Shelf Life' newsletter, the article questions the logic behind recent brand extensions in the CPG space. It cites examples like Graza’s chips, David’s ice cream and cod, and Beyond Meat’s protein drink, suggesting that some brands may be expanding merely to stay relevant rather than to serve a coherent brand purpose.

  GrazaDavidbranding
  Chloe Cordover
• Should Designers Trade Work for Equity?

  · Apr 13, 2026

  Written by Chloe Cordover for The Dieline’s Shelf Life newsletter, this article explores whether designers should consider trading their creative work for equity in the brands they help build. It argues that branding and packaging have become central to business success, citing examples like Liquid Death, Graza, Rhode, and Poppi. The piece reflects on the evolving relationship between agencies and brands as design increasingly drives business value.