Andrew Benin
Founder
In their own words
We’re constantly looking for creative ways to show how versatile olive oil can be, and we loved the idea of taking it somewhere completely new. Athletic brings the same energy, curiosity, and attention to ingredients and flavor that we do. Cold Off The Press is super drinkable and one of the more deliciously adventurous places we’ve taken olive oil.
Since we first came to market with the OG squeeze bottle, there has been clear feedback from some people who simply prefer their Extra Virgin Olive Oil in glass.
We want our high-quality olive oil to reach as many people as we can, so it was important for us to meet consumers where they are by offering an alternative form factor in their preferred packaging.
We have the right quality at the right price with the right supply chain, the right packaging and the right machinery investments with the right market.
Articles & interviews3
- Athletic Brewing and Graza Bring Olive Oil To Beer (er, Fake Beer)
Athletic Brewing Company and Graza launched Cold Off The Press, a limited-edition non-alcoholic pils brewed with Graza extra virgin olive oil. Its can packaging combines Graza's electric green, playful illustrated pantry aesthetic with Athletic Brewing blue accents, using scribbled olives, hops, hands, droplets, and characters alongside chunky hand-drawn lettering.
- Ex-Squeeze Me, Did Graza Just Go Glass?
The article announces Graza’s introduction of glass bottles for its Sizzle and Drizzle olive oils, expanding beyond its signature plastic squeeze bottles. The new packaging offers a sustainable, refillable, and light-protective alternative while maintaining the brand’s recognizable design. Co-founder Andrew Benin explains the move as a response to consumer demand for glass and a commitment to product quality and sustainability.
- Graza Olive Oil by Gander
BP&O’s article by Anna Marar reviews Gander’s branding for Graza, a Brooklyn-based olive oil brand founded by Andrew Benin. The identity combines playful illustrations, vibrant greens, and approachable copywriting to balance quality with accessibility. The squeezable plastic bottle design, while innovative, has sparked discussion around sustainability.