Cure Design Cases

Designers behind the work

Designers and creative leads credited on Cure projects in press coverage.

News & interviews

• FungiCure Redesign Makes Foot Fungus Packaging Less Embarrassing to Buy

  · May 12, 2026

  Soulsight redesigned FungiCure’s packaging to make foot fungus treatment products feel less clinical and embarrassing to purchase. The new design replaces harsh red warnings and photorealistic imagery with a clean, stylized illustration and a more soothing aesthetic, refreshing the brand’s shelf presence. The update modernizes the healthcare category with a friendlier, more confident tone.

  SoulsightFungiCurepackaging
• "Mostly Sunny Launches Eco-Friendly Farm Collection with Acure"

  The Brand Identity · Oct 10, 2025

  The Brand Identity features Mostly Sunny’s design for Acure’s The Farm Collection, a premium body care line created in collaboration with Apricot Lane Farms. The New York studio developed packaging and campaign materials that balance Acure’s accessible ethos with a more elevated, nature-rooted aesthetic. Sustainable materials, hand-drawn motifs, and thoughtful typography reinforce the regenerative farming story behind the collection.

  Mostly SunnyAcureApricot Lane Farmsbranding
• Jacob Hutchinson Blends Swiss Typography with Vintage Print Flair

  It's Nice That · Sep 4, 2025

  The article profiles Sheffield-based designer Jacob Hutchinson, whose work merges structured Swiss-inspired layouts with the tactile imperfections of vintage print materials like stamps and vinyl stickers. Balancing analogue and digital processes, Hutchinson creates album art and visual identities for musicians while maintaining a disciplined yet experimental design approach.

  Sex MaskThe Curebranding
• Andy Vella Reveals Artwork Design Process for "Songs of a Lost World"

  Creative Boom · Feb 20, 2025

  Creative Boom features designer Andy Vella discussing his process for creating the artwork and campaign for The Cure's 2024 album 'Songs of a Lost World'. Vella details his long collaboration with Robert Smith, the conceptual use of Janez Pirnat’s sculpture, and the integration of 3D animation, eco materials, and custom typography. The project extended across album packaging, global teaser campaigns, and digital media, reinforcing The Cure’s visual legacy.

  Vella DesignThe Curebranding