The Brand Identity interviews Manuel Steiner, founder of Berlin-based creative office 27BUCKS, as the studio marks its tenth anniversary. Steiner discusses the importance of cultural literacy in design, the evolution of his team, and the launch of their new insight platform 'For Future Reference.' The conversation explores how 27BUCKS balances strategy and creativity to build enduring brand architectures for clients like Apple, COLORS, and Mercedes-Benz.
The Brand Identity interviews Swiss designer Nicolas Bernklau about launching his independent practice, Bureau Bernklau, as a platform for both graphic and type design. He discusses his experiences at Jung von Matt and Deutsche & Japaner, his focus on typography-led identity work, and his ambitions to develop custom typefaces like Resial. The conversation also touches on his teaching role at ECAL and his approach to balancing creative work with personal life.
Bureau BernklauJung von MattDeutsche & JapanerephemeraBillie Eilishbranding