Art&Graft collaborated with Google DeepMind to evolve the visual identity for Gemini 3, transforming it from a technical showcase into a living, responsive system. The London-based studio developed a particle-based motion language that balances sophistication with accessibility, reflecting Gemini’s role across Google’s ecosystem. The project included extensive design exploration, motion toolkits, and a flexible system adaptable across multiple contexts.
SEESAW features Gemini, Google DeepMind’s latest AI model, highlighting its website design and the model’s achievement as the first to outperform human experts. The listing notes the use of Google’s proprietary typefaces and categorizes the project under AI and Google-related work.
Sydney and Melbourne-based studio MAUD created the brand identity for Rare with Google, a platform promoting diversity and inclusion in the creative and tech industries. The identity subverts Google’s corporate branding with a punk-inspired aesthetic, using modified typefaces, inclusive iconography, and gritty imagery. The result balances corporate clarity with expressive activism.