Used by Porto Rocha, Little Troop
Set for Google (2)
Cases set in Google Sans, as credited by the studios in their own writeups.
Sydney and Melbourne-based studio MAUD created the brand identity for Rare with Google, a platform promoting diversity and inclusion in the creative and tech industries. The identity subverts Google’s corporate branding with a punk-inspired aesthetic, using modified typefaces, inclusive iconography, and gritty imagery. The result balances corporate clarity with expressive activism.