Sourdough Disco Design Cases
1 case across 1 studio
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- Order’s psychedelic identity for Sourdough Disco pays tribute to the rich visual history of the 1970s
The Brand Identity · Nov 24, 2020
Brooklyn-based studio Order created a vibrant, psychedelic brand identity for Sourdough Disco, a small New York bakery founded by Erin Wahed during the COVID-19 lockdown. Drawing inspiration from 1970s disco album art, the identity uses OH no Type Company’s Cheee typeface and colorful organic shapes that echo both the era’s visual energy and the textures of sourdough bread.