Sourdough Disco

News & interviews

• 8 standout food brand logos from Maniac Studio, SCCO, more

  The Brand Identity · Sep 26, 2023

  The Brand Identity rounds up eight attention-grabbing food-brand logo and identity projects by VOLTA, Studio Deploy, Maniac Studio, Philippe Dionne Bussières, Pràctica, Bielke&Yang, Order, and SCCO Studio. The selection highlights food branding that uses flair and flavour to make logos expressive of each brand's character.

  VOLTAStudio DeployManiac StudioGLADOma Appelbranding
• Order’s psychedelic identity for Sourdough Disco pays tribute to the rich visual history of the 1970s

  The Brand Identity · Nov 24, 2020

  Brooklyn-based studio Order created a vibrant, psychedelic brand identity for Sourdough Disco, a small New York bakery founded by Erin Wahed during the COVID-19 lockdown. Drawing inspiration from 1970s disco album art, the identity uses OH no Type Company’s Cheee typeface and colorful organic shapes that echo both the era’s visual energy and the textures of sourdough bread.

  OrderOH no Type CompanySourdough Discobranding