Knoll
Design work for Knoll, collected from the studios behind it.
- Design cases
- 5
- Studios
- 2
- Latest work added
- Sep 2025
- Brand Identity 4
- Editorial 1
Design cases by studio
Gretel (4)
- Editorial Design for Knoll Works Publication
- Gretel collaborated with Knoll to create the inaugural issue of Knoll Works, an annual publication blending magazine, lookbook, and catalog formats. The design expanded Knoll’s modernist visual language into a more expressive and dynamic editorial system, using custom color palettes, typographic treatments, and tactile materials to embody the theme of change.
- Brand Identity for Knoll Ollo Chair
- Gretel developed a brand identity for Knoll’s first light-task chair, Ollo. The concept highlights the chair’s flexibility and adaptability through a photographic approach that captures a multifaceted day-in-the-life narrative. Each image showcases Ollo in diverse settings and uses, emphasizing its versatility and modern design ethos.
- Brand Identity and Packaging for Knoll HiLo
- Gretel developed the brand identity and packaging for Knoll’s innovative HiLo seat, designed for standing desks and spontaneous meetings. The concept draws on the metaphor of a tiny bird to express lightness and mobility, extending across print, digital, and retail touchpoints. The project also included a dedicated microsite and in-store merchandising to introduce the product to a wider audience.
- Brand Identity for Knoll Rockwell Unscripted
- Gretel developed a bold and unconventional brand identity for Knoll’s Rockwell Unscripted office furniture collection. The design inverted traditional product presentation, focusing instead on user experience and improvisation. Through inverted typography, wraparound text, and tactile print details, the identity captured the collection’s unstructured and playful spirit.
Order Design (1)
- Identity System for Knoll
- Order created a comprehensive identity system for Knoll, honoring the brand’s Bauhaus-inspired philosophy of total design. The new system reinforces Knoll’s legacy as a modern design icon and emphasizes the harmony their furniture brings to architectural spaces.
