A full redraw of Helvetica for the screen era, with Micro, Text and Display optical sizes. View at Monotype →
Used by Porto Rocha (3), Size (3), Vanderbrand, Mirror Mirror, Brave, Pentagram
Set for Nike (3), Bronza, Monting, Nova Academy, Outsource B2B, Parabolica, Pienso, Woodcliffe
Cases set in Helvetica Now, as credited by the studios in their own writeups.
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Sign in freeCreative Boom’s article by Tom May explores Monotype’s creation of a variable logotype for Chantelle Pulp, a sub-brand of French lingerie label Chantelle. The identity uses variable font technology to express inclusivity and adaptability, aligning with the brand’s values of body diversity and playful rebellion. The piece examines how the flexible logo system challenges traditional notions of brand consistency and offers a glimpse into the future of dynamic branding.
The article highlights Odd Notion’s rebrand and digital identity for Pitch Black, a platform celebrating Black entrepreneurship across the U.S. Led by Eleazar Ruiz, the identity centers on typography, using Tré Seals’ Spike typeface to embody cultural authenticity and empowerment. The project extends to a new website, ‘The Home of Black Ideas,’ combining strong typographic storytelling with photography and motion design.
Barcelona-based motion design studio THRU created the identity for FOX Sports’ ‘Summer of Stars,’ celebrating the 2024 Copa América and UEFA Euro tournaments. The project combines a vibrant yellow palette, typographic star compositions, and a modular motion system built in After Effects. Designed by David Rinman, the identity captures the energy of summer and football through dynamic visuals and adaptable templates.
SEESAW features the website project for Infinite Machine, a company focused on creating innovative electric vehicles described as 'non-cars.' The showcase highlights the use of Helvetica Now and Helvetica typefaces and categorizes the project within automotive and hardware design. The article serves as a brief listing of the website on SEESAW’s design showcase platform.