Designers and creative leads credited on Vevo projects in press coverage.
PORTO ROCHA created a new identity for Vevo that reintroduces the music video network to its global audience. The rebrand features a modular, dynamic system inspired by amplification, a genre-based color palette, and the use of Optimo’s Plain typeface to balance functionality and warmth. The project clarifies Vevo’s positioning while celebrating its diverse musical content.