Mike Cessario
Founder
Articles & interviews3
- The Dieline highlights September 2026 packaging design
The Dieline rounds up notable packaging-design stories from September 2026. The month included a Colgate toothpaste-tube controversy, Jessica Hische's discussion of Meta Muse and AI ethics, Liquid Death's canned sparkling-wine proposition, and refreshed packaging for Chef Boyardee and 7UP Lemonade.
- Liquid Death Founder Bets on Canned Sparkling Wine in America
Mr. Fancy is a newly introduced ready-to-drink sparkling-wine brand founded by Liquid Death founder Mike Cessario, Sezarac, and Crush Labs. Positioned as "American Bubbly," the brand uses aluminum cans and an irreverent marketing strategy modeled on Liquid Death's approach to reframing a familiar beverage category.
- Liquid Death mix tests anti-plastic brand mission
The article examines whether Liquid Death's powdered drink mix is consistent with its public "Death to Plastic" mission. It describes how the brand used aluminum cans and a punk/heavy-metal-led identity to make sustainable water packaging feel culturally appealing, while questioning the implications of its newer product format.