Raphael Guenassia
Producer
In their own words
It was important that it did not feel corporate. If anything, it had to be grassroots, coming from the ground.
They were ultimately seeking a creative partner who could refine their vision and bring it to the next level.
Async isn’t a limitation; it gives people room for focused work.
Articles & interviews3
- Decimal Creates CCAI Identity for Responsible AI in Creativity
Decimal, a New York-based design and technology studio, created the inaugural brand identity for the Creators Coalition on Artificial Intelligence (CCAI), an advocacy group promoting responsible AI use in creative industries. The identity features a logomark of converging circles forming a sparkle, a vibrant gradient system inspired by watercolour mixing, and a custom web-based drawing tool that allows community participation. The design balances institutional credibility with grassroots energy, emphasizing human creativity within AI discourse.
- Decimal Designs Optimistic Brand for AI Creators Coalition
Decimal created a brand identity for the newly formed Creators Coalition on Artificial Intelligence (CCAI), a nonprofit founded by creatives like Daniel Kwan and Joseph Gordon-Levitt to advocate for ethical AI in entertainment. The identity emphasizes human agency through an imperfect gradient system, a logo symbolizing collaboration, and a custom web-based drawing tool that invites community participation. The project reflects a balance between technology and human creativity.
- Inside Decimal’s five-year journey building a global curated network