Ceo · Chief Executive Officer
After 18 years, it feels like the right time to turn the page and start a new chapter.
This year's awards celebrated the power of design not just as a form of art but as a catalyst for commercial success and behavioural change.
The resurgence of craftsmanship stands as a reminder that in an era of automation, true excellence lies in the thoughtful execution of ideas.
We're excited to announce our 2025 Awards with new changes that reflect the evolving creative landscape.
Creative Boom launches its first 'Booms & Shakes' monthly roundup, highlighting new hires, client wins, leadership changes, and studio launches across the creative industry. Agencies like ARK, VCCP, Genoa Black, and The Midnight Club feature prominently, alongside new ventures such as Strategy Department and GOOD Studio. The article also notes D&AD CEO Dara Lynch’s departure and regional creative initiatives in Manchester.
Creative Boom reports on the 2025 D&AD Awards, where three Black Pencils were awarded to standout projects by W Conran Design, Iconoclast LA, and FCB New York. The article highlights the awards’ renewed focus on commercial impact, craftsmanship, and global participation, with Apple named Client of the Year and Koichiro Tanaka receiving the President’s Award. The event underscored a shift toward work that balances creativity with tangible business results.
D&AD has announced three new categories for its 2025 Awards, including a Creator Content category recognising influencers and digital creators. The Branding category has also been split into New Brand Identity and Brand Identity Refresh to better reflect different types of brand work. The article highlights the expanded judging panel and the continued evolution of the awards to mirror shifts in the creative industry.