Saint Urbain collaborated with Google/YouTube to create a series of unique snack brands for the YouTube Shorts Drive Thru activation at VidCon 2022. Each snack was inspired by the personality and style of top creators, resulting in vibrant, Gen Z-focused packaging and branding that captured the energy of the platform’s community.
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Saint-Urbain created the identity and packaging system for Motorcycle Matcha, a premium matcha brand founded after Gaston Becherano travelled across Japan by motorcycle to find tea-farm partners. The design avoids conventional matcha wellness cues in favor of a restrained, editorial visual language informed by traditional Japanese design and mid-century motorcycle advertising.
The article spotlights Saint-Urbain’s packaging design for Tómbola, an ice cream brand inspired by Mexican dessert culture. Each pint is designed like a modern Lotería card, using playful illustrations and pastel colors to tell a unique flavor story. The design moves away from typical ice cream cues, creating a collectible and narrative-driven brand experience.