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Romie — 4 cases
Used by Codea, Bontemps, Universal Favourite, High Tide
Set for Bárbara Mestanza, Cordero Atelier, Saintly, Sijo
Cases set in Romie, as credited by the studios in their own writeups.
Used by Codea, Bontemps, Universal Favourite, High Tide
Set for Bárbara Mestanza, Cordero Atelier, Saintly, Sijo
Cases set in Romie, as credited by the studios in their own writeups.
The Brand Identity interviews Margot Lévêque about launching her new type foundry, Claude Type, which she describes as a couture atelier for typography. She discusses her journey from burnout to renewal, her philosophy of slowness and craft, and her collaborations with studios International Magic and 27Bureau to create the foundry’s website. The conversation explores her desire to elevate type design to the same cultural status as fashion and art.
Universal Favourite developed a Renaissance-inspired rebrand for Australian bathroom brand Saintly, formerly known as Fohm. The identity combines humour and luxury, featuring fresco-inspired illustrations, a sculptural logomark, and a refined typographic system using Romie and GT Pressura Mono. The project repositions Saintly’s cleansing foam dispenser as a divine yet playful bathroom essential.
Universal Favourite has completely rebranded the butt hygiene brand Saintly, formerly known as FOHM, with a Renaissance-inspired identity. The Sydney studio introduced a new name, tone of voice, and visual system featuring ornate typography and warm tones. Collaborating with Doris Dev, they also designed the Divine Dispenser product, aligning the brand’s playful and refined aesthetic.
The article by Poppy Thaxter on The Brand Identity highlights five standout serif typefaces frequently used in branding projects: LL Bradford, Editorial New, Romie, Tobias, and Reckless Neue. It explores how each typeface has been applied by various studios across industries, showcasing their versatility and aesthetic qualities. The piece serves as a curated roundup of serif fonts that continue to shape contemporary brand identities.
