Brand Identity and Product Design for Saintly
A cleansing-foam brand enters a Renaissance world
Universal Favourite renamed Fohm as Saintly and built a Renaissance-inspired identity for its cleansing-foam dispenser. The voice draws on a flamboyant fictional persona, while an in-house fresco creates a world of rolling hills, doves and a dispenser fountain. A custom adaptation of Romie uses droplet-like terminals. Earthy browns, gold and creamy tones carry into packaging. The studio collaborated with Doris Dev on product development, connecting the Divine Dispenser with its surrounding brand and packaging system.
More in white
Set in Romie, GT Pressura Mono
Insights
- The studio created an in-house fresco as a central brand-world asset.
- The wordmark adapts Romie with terminals that refer to liquid droplets.
- Collaboration with Doris Dev connects identity and packaging with product development.
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