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Wilson Padel Design Cases | D1S1

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Wilson Padel

Design work for Wilson Padel, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Jul 2025

Campaign 1

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Codea (1)

Creative Campaign for Wilson Padel Bela V3
Codea collaborated with Wilson Padel to create a campaign marking Fernando Belasteguín’s transition from athlete to legend. Through stark black-and-white imagery, red accents, and minimalist staging, the work reimagines the padel court as a stage, transforming sport into storytelling and legacy.
Glass

Designers behind the work

Designers and creative leads credited on Wilson Padel projects in press coverage.

Jose Rosalesat Codea Studio2

News & interviews

"Codea Studio's Campaign Makes Padel Legend for Wilson"
The Brand Identity · Jul 30, 2025
The Brand Identity features Codea Studio’s cinematic campaign 'From Court to Legend' for Wilson Padel, celebrating Fernando Belasteguín’s retirement and the launch of the Bela V3 racket. The Barcelona-based studio reimagined padel through a fashion editorial lens, combining monochrome imagery, red accents, and a custom-built glass court set to elevate the sport’s visual identity. The project merges elegance and athleticism, positioning Belasteguín as an enduring cultural icon.
Codea StudioWilson Padeladvertising