University Of The Arts London

News & interviews

• Top 5 Sans Serif Fonts for Branding, Recommended by Designers

  The Brand Identity · Feb 7, 2025

  The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.

  CODEAKind StudioOHMYUCLGUniversity of the Arts Londonbranding
• MAKE creates generative identity for LCC postgraduate show

  The Brand Identity · Jan 9, 2024

  MAKE created the identity for London College of Communication's 2023 postgraduate show, drawing on the winding and non-linear experience of postgraduate study. Built around the theme of focus, the system uses animated volumetric zigzags, circles and ovals, alongside a rich-blue and light-pink palette. A code-based tool developed with Andre Burnier enabled each student to generate and tailor a bespoke identity for their own work.

  MAKEPentagramLondon College of Communication