Jeremy Matthews
Designer
In their own words
Big, bold and authentic.
I chose Founders because it feels both contemporary and classic, which reflects Refractory’s work process of layering traditional methods with modern tools.
Founders also looks durable and strong, which felt appropriate for artisans specialising in foundry processes such as metalwork and casting.
Articles & interviews4
- Top 5 Sans Serif Fonts for Branding, Recommended by Designers
The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.
- The design of signs: 10 eye-catching creations, featuring work by TRY Design, Barkas and more
The Brand Identity’s article, written by Poppy Thaxter, highlights ten standout signage projects from studios including TRY Design, Barkas, OMSE, and others. The roundup showcases inventive approaches to wayfinding and brand expression through physical signs, from playful geometric forms to minimalist executions.