The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.
CODEAKind StudioOHMYUCLGUniversity of the Arts Londonbranding
Kind Studio developed a vibrant 3D floral identity for University of the Arts London’s 2024 graduation ceremony. The concept, led by Creative Director Sean Vellacott-Murphy, symbolizes growth and transition through abstract, material-rich flowers animated in collaboration with 3D artist Stee Shaw. The identity was applied across print, motion, and environmental design at the Royal Festival Hall.
Kind StudioUniversity of the Arts London (UAL)branding
University Of The Arts London Design Cases - D1S1 Design Spotlight