The Brand Identity’s feature article by Poppy Thaxter spotlights 13 branding projects that prominently use the colour red. The roundup showcases work from studios including 40MUSTAQEL, Studio Deploy, Navarra.is, LG2, and others, exploring how red conveys emotion, energy, and confidence across diverse industries. The piece celebrates the expressive power of colour in identity design.
Barcelona and New York-based studio Pràctica rebranded P&T Knitwear, a long-running family-owned Lower East Side business now operating as a bookshop, café, event space and podcast studio. Starting from the original shop sign, the identity uses a rectangular, book-spine-inspired modular system, vibrant red, yellow and black, and a typographic pairing of Publish Gothic Condensed and Pitch.
