Lukas Diemling
Designer, Photographer
About
Multidisciplinary designer creating visual identities and creative work for brands, products and institutions.
SourceIn their own words
I set up my practice like a well-organised kitchen.
Microwaved design solutions aren’t how good design is created.
I have always been a sucker for old school wordmarks that have that quirky feeling that makes them so special. As I looked back at the brand’s history, it felt right to maintain that feeling.
The name Zion is a gender-neutral name of Hebrew origin... conjuring scenes that lay the groundwork for the tactile, serene brand.
It breaks the idea of perfection through a hand-drawn pattern, creating a conceptual and aesthetic contrast between what is imperfect and what is ideal.
There is no real branding as the founder didn’t want any graphical communication besides the wine bottles.
Geomanist has very pleasing and bold !&? characters so we went for it.
As Geomanist has a very friendly feeling and works great for headlines and body copy, it just felt like the right choice to use it as the brand typeface.
Youri Keifens, the man behind G&W, is a very fun and extroverted person, which I underlined by the heavy use of yellow.
We went for the simple typographic approach as it is the best contrast to the very rough and wild gold texture.
Articles & interviews
- : Friday Likes 574
The 574th edition of Brand New’s 'Friday Likes' highlights three design projects from Lukas Diemling, OnePlus, and Auge Design. The post briefly introduces creative work across consumer products and restaurant branding from Austria and Italy. Authored by Armin, it continues the series’ tradition of spotlighting visually engaging and well-executed brand identities.
- Lukas Diemling Merges Culinary Principles with Graphic Design
The Brand Identity interviews Austrian designer and photographer Lukas Diemling about his approach to design, which he likens to the discipline of a chef’s kitchen. He discusses his independent practice, his mockup brand BYLD, and his views on AI’s role in design, emphasizing craftsmanship, preparation, and authenticity. The conversation highlights his philosophy of balancing creativity, structure, and passion across branding and photography work.
- Six Projects Dazzle with Perfect Foil Stamping