The 574th edition of Brand New’s 'Friday Likes' highlights three design projects from Lukas Diemling, OnePlus, and Auge Design. The post briefly introduces creative work across consumer products and restaurant branding from Austria and Italy. Authored by Armin, it continues the series’ tradition of spotlighting visually engaging and well-executed brand identities.
Alphabet, a Manchester-based design studio, redesigned OnePlus’ packaging system to unify its physical and digital brand presence. The project introduced a modular grid system, bespoke iconography, and a consistent use of OnePlus’ signature red. Collaborating with packaging engineers Instrmnt, Alphabet created a sustainable single-box solution and refined the brand’s visual hierarchy through photography and illustration.
