Marina Veziko
Designer, Creative Director
In their own words
In Finland, minority cultures are often depicted in a stigmatised and stereotypical way.
We love the idea of the logo being nearly unreadable, abstract and artistic. The idea of unreadability symbolises how minorities and their unique cultures are often perceived through the eyes of the majority.
The rounded design language of the logo represents the Earth, and pays homage to ’80s and ’90s graphics, wooing especially millennial parents.
While the instinct might be to choose something cute and childlike for a baby brand, I’ve opted for typefaces that are simple and timeless to balance out the colourful packaging and vibrant photography.
I think there’s 29 in the final design, but obviously the list could go on and on!
I first tried using a couple of different typefaces with a little more ‘character,’ but somehow those felt too distracting.
FK Grotesk Neue was subtle and timeless enough, clean and simple.
Like with choosing the typeface, as minimal as possible felt right for this project.
A lot of Packhelp’s own packaging designs are pretty colourful and fun, so I wanted these designs to stand out from their existing collection.
They’re fun, approachable and modern, but still neutral and timeless.
Articles & interviews7
- Haven markets bamboo toilet paper as wellness packaging
Studio Marina Veziko created Haven's full brand identity and packaging system for its US-based bamboo toilet paper. The design uses unbleached kraft, tonal beige serif typography, periwinkle roll accents, and nature photography to reposition toilet paper as a premium, skin-conscious wellness product. An illustrated shipping-box interior and photo wrappers extend the care-focused brand experience into e-commerce unboxing.
- Six Projects Dazzle with Perfect Foil Stamping
The Brand Identity’s article by Poppy Thaxter showcases six design projects that exemplify the beauty and craft of foil stamping and other print finishing techniques. Featuring work by studios such as Tomorrow Studio, The FUTURE they PROMISED, and Studio Sly, the roundup highlights how metallic and tactile finishes elevate packaging, editorial, and identity design. Each project demonstrates a balance of restraint and opulence in applying foil and texture.