Designer
Where bold and abundant gold accessories play a significant role in the overall look.
With this collection, we shifted the tone of voice to a brighter and softer side.
To highlight information and create a more personal touch, I chose Cucina.
I also played with the italic style to highlight the word ‘ten.’
The visual identity relies on a dry and minimal Nordic look.
Haben Grotesk was selected as the logotype to add a playful side.
Although the brand is Chinese, the English language was used in the communication to emphasise Nordicism to Chinese consumers.
The Brand Identity’s article by Poppy Thaxter showcases six design projects that exemplify the beauty and craft of foil stamping and other print finishing techniques. Featuring work by studios such as Tomorrow Studio, The FUTURE they PROMISED, and Studio Sly, the roundup highlights how metallic and tactile finishes elevate packaging, editorial, and identity design. Each project demonstrates a balance of restraint and opulence in applying foil and texture.
The Brand Identity’s May 2025 edition of The Edit spotlights five global design projects. Highlights include Dani Sampson and Marcus Cheong’s mythologically inspired water brand STYX, Faith Studio’s sustainable identity for Label-Up, KUYA’s campaign for Floyd Mayweather’s supplement brand, TRiC’s refined refresh for BASSIKE, and Tino Nyman and Yatofu’s vibrant packaging for EnjoyaBowl. Each project showcases distinct approaches to storytelling, typography, and materiality.
The Brand Identity features the second issue of FEW Magazine, a collaborative editorial project celebrating the Finnish Somali diaspora. Designed by Marina Veziko, Tino Nyman, Tytti Halonen, and Matilda Diletta under the editorial direction of Ujuni Ahmed, the issue merges Somali cultural aesthetics with contemporary design. The project employs expressive typography, gold and silver accents, and a variable logo inspired by Somali scripts to challenge stereotypes and foster cultural understanding.
The Brand Identity’s feature article by Poppy Thaxter spotlights 13 branding projects that prominently use the colour red. The roundup showcases work from studios including 40MUSTAQEL, Studio Deploy, Navarra.is, LG2, and others, exploring how red conveys emotion, energy, and confidence across diverse industries. The piece celebrates the expressive power of colour in identity design.
Designer Tino Nyman created a refined and culturally balanced identity for TeeMaa’s 10th-anniversary tea box collection, blending Nordic simplicity with Chinese tradition. The project features a diverse color palette, elegant typography using Cucina and Lateral, and packaging inspired by bamboo boxes. The result is a poetic and visually rich celebration of TeeMaa’s dual heritage.
The Brand Identity features Helsinki-based designer Tino Nyman’s tranquil brand identity for Shanghai retail brand ILO Living. The project balances Nordic minimalism with Chinese sensibilities, using typefaces Haben Grotesk, Scarla, and Finder to harmonize Latin and Chinese scripts. The identity extends across print, digital, and motion applications, supported by collaborators in photography and animation.