Tino Nyman
Designer
Studios:Tino Nyman
Quotes
“Where bold and abundant gold accessories play a significant role in the overall look.”
“With this collection, we shifted the tone of voice to a brighter and softer side.”
“To highlight information and create a more personal touch, I chose Cucina.”
“I also played with the italic style to highlight the word ‘ten.’”
“The visual identity relies on a dry and minimal Nordic look.”
“Haben Grotesk was selected as the logotype to add a playful side.”
“Although the brand is Chinese, the English language was used in the communication to emphasise Nordicism to Chinese consumers.”