Brand Identity For P&t Knitwear Bookstore

SMLXL created a new identity for P&T Knitwear, a family-owned independent bookstore, podcast studio, event space, and cafe on Manhattan’s Lower East Side. Drawing inspiration from the store’s original 1950s sign, the design reinterprets its visual language through a system based on book spines, connecting the concept of reading with spatial and brand communication.