Brand Identity For Irvington Theater

SMLXL revitalized the century-old Irvington Theater with a new brand identity that captures its cultural vibrancy and historic character. Drawing inspiration from vintage advertisements and wheatpaste posters, the design uses layering and vernacular typography to reflect the passage of time and the theater’s diverse programming. The refreshed name and bold color palette bring renewed energy and accessibility to this Hudson Rivertowns institution.