Studio: SMLXL

Spatial Festival 2025 — Identity and Campaign

An identity built around moving through space.

12 awardsD&AD · Type Directors Club · ADC Annual Awards

SMLXL and Mallandrich created the identity and campaign for Spatial Festival 2025 at Funkhaus Berlin. Typography occupies constructed 3D environments, linking five festival rooms with motion, print and merchandise. Program extended the system into an interactive website where CMS imagery is projected onto 3D geometry. The project earned 12 category wins across D&AD, ADC, TDC and ADG Laus in 2026, alongside special honours.

Awards

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Verified awards for this project. Years refer to the award edition; coverage is partial.

D&AD2026

Graphite ↗New Brand Identity / Enterprise <10
Graphite ↗Typography / Kinetic
Wood ↗Graphic Design / Motion Design

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Insights

The 2025 festival expanded across five Funkhaus rooms. Its programme featured more than 60 artists and bespoke performances and listening sessions using 4DSOUND.
Motion shaped the identity from the beginning. In Harry Bennett’s It’s Nice That interview, Anna Berbiela explains why busy scans of the venue gave way to constructed environments, with perspective inspired by Star Wars opening titles.
Neue Haas Grotesk provides a restrained typographic base. Depth, camera position and movement give the identity its character.
The ADG Laus production notes describe testing camera angles and retaining unexpected distortions that worked in the final graphics.
Program built an editable interactive 3D website: custom shaders project CMS-selected images onto geometry supplied by the design team.
The One Club identity submission records a handover of master files so the festival team could continue producing announcements and practical information.
Press: Harry Bennett interviewed Anna Berbiela for It’s Nice That on 18 March 2026. Abduzeedo’s review draws on that same interview.
Creative direction: Anna Berbiela, Javier Arizu, Guillem Casasús and Gerard Mallandrich. Graphic design: Berbiela, Arizu and Lakis Sobyra. Motion: Mallandrich, Andrea Pascual, Jorge Rivera and Sobyra; 3D environments: Mallandrich, Pascual and Rivera.
Website: Program. Project management: Mireia Quincoces and Clàudia Laporte. Case-study photography: Steve Balboni.
In 2026: four D&AD Pencils; two ADC Gold Cubes plus Best of Discipline; TDC Gold, two Silvers, Best of Discipline and Judges’ Choice; two Laus Golds, a Silver and InBook. These honours belong to the 2025 edition, not the earlier Spatial identity.

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