SMLXL developed an identity refresh and social media graphic system for Tropic Gallery, an online concept store offering sustainable family products. The new visual language embraces a childlike, imperfect charm through hand-drawn creatures and playful alphabet forms, creating a warm and approachable brand personality.
This roundup highlights seven playful identity projects that favour vibrant colour, expressive typography, illustration and nostalgia over restrained modernist minimalism. The selected work spans convenience-store packaging, hospitality, publishing, charity, toys and sustainable family retail, from studios including Meat Studio, How&How, Wedge and Pràctica.
Pràctica created a refreshed identity for Barcelona-based Tropic Gallery, an eco-conscious family-oriented concept store. The design combines playful, childlike illustrations with organic tones and a custom typographic system using HB Hue and Neue Haas Grotesk. The result balances warmth and sincerity with a lively, approachable aesthetic.