Alistair Matthews
Founder
Articles & interviews2
- Seven playful branding identities highlighted
This roundup highlights seven playful identity projects that favour vibrant colour, expressive typography, illustration and nostalgia over restrained modernist minimalism. The selected work spans convenience-store packaging, hospitality, publishing, charity, toys and sustainable family retail, from studios including Meat Studio, How&How, Wedge and Pràctica.
- Little Troop find inspiration in vintage board games and cereal boxes for their Le Puzz identity
The Brand Identity features Little Troop’s playful and nostalgic brand identity for puzzle company Le Puzz. Drawing inspiration from vintage board games and cereal boxes, the Brooklyn and Melbourne-based studio created a vibrant, flexible system featuring custom typography, warm yellow tones, and whimsical illustrations. The design captures Le Puzz’s cheerful personality and love for quirky, vintage puzzles.