BP&O’s feature by Emily Gosling explores How&How’s rebrand for London street food pioneer Yum Bun. The new identity, built around the concept 'Bounce and Rise', introduces a playful logo inspired by Japanese Hanko stamps, a cheerful mascot, and a warm, sunrise-hued palette. The project balances fun and maturity, using motion and typography to express Yum Bun’s optimistic, high-quality street food ethos.
The article by Poppy Thaxter spotlights eight contemporary brand identities that use mascots to express personality and charm. It highlights a growing trend of nostalgic, character-driven branding inspired by rubber hose illustration styles. Featured studios include PLUSMINUS Studio, Dark Igloo, Cold Cuts, How&How, Koto, Nice Guy, Chris Thorpe Design, and Land of Plenty.
