Studio: SMLXL

Client: Tropic Gallery

Work: Brand Identity

Industry: Retail

Identity Refresh And Social Media Graphics For Tropic Gallery

SMLXL developed an identity refresh and social media graphic system for Tropic Gallery, an online concept store offering sustainable family products. The new visual language embraces a childlike, imperfect charm through hand-drawn creatures and playful alphabet forms, creating a warm and approachable brand personality.

Tags: Childlike, Friendly, Handdrawn, Illustrative, Organic, Playful