Lettering and typefaces for Bloomberg Businessweek
Druk emerged from cover lettering experiments during the redesign
Commercial Type designed the typographic system for Bloomberg Businessweek's 2010 relaunch under creative director Richard Turley. The palette centered on a completed revival of Neue Haas Grotesk, Publico, and the newly developed Druk family. Specialized variants—stencil, monospaced, and agate cuts—were commissioned for specific issues over several years.
Set in Neue Haas Grotesk, Neue Haas Grotesk Agate, Neue Haas Grotesk Stencil, Neue Haas Grotesk Mono, Druk, Publico, Publico Text Mono
Insights
- Schwartz and Hasebe completed the Neue Haas Grotesk revival—originally commissioned for The Guardian in 2004 but unused—reviving Miedinger's italics and adding lighter weights; Hasebe separately drew condensed display numerals for the magazine's front section
- Miedinger's rarely used straight-legged alternate R was adopted and noticeably shifted the typeface's character in context
- Druk originated from anonymous European condensed grotesks; cover lettering during its development helped define how narrow and heavy the family needed to be
- Druk Wide's small-size variant was inspired by Willem Sandberg's caption use of Annonce Grotesk in Stedelijk Museum catalogs
Related articles
Keep exploring
Related cases
