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Commercial Type — 42 cases
New York and London foundry founded by Paul Barnes and Christian Schwartz. Visit Commercial Type →
Commercial Type typefaces credited by studios in their case writeups.
Commercial Type typefaces in the news
- Only Reworks Blackletter Identity for London Night Venue Palais
The Brand Identity · May 22, 2026
Manchester-based studio Only developed a new identity for London night-time venue Palais, reinterpreting blackletter typography through a geometric, contemporary lens. The system draws from the building’s architecture and uses flexible monochrome applications supported by 3D renders from Culte Commun and photography by Shaun Peckham. The result balances heritage with modern energy, reflecting Palais’ dual role as a cultural and nightlife destination.
OnlyCulte CommunPalaisbranding - ADDRESS ARTS treats REVIVR’s hydration can as a piece of Swiss design
The Brand Identity · Apr 29, 2026
ADDRESS ARTS developed the brand identity and packaging for Swiss hydration brand REVIVR, emphasizing minimalist design and precision inspired by Swiss watchmaking. The project included naming, strategy, and packaging design, featuring a direct-printed can and sustainable PR box. The design reflects Swiss restraint and craftsmanship, positioning REVIVR as a refined alternative in the sports drink market.
ADDRESS ARTSREVIVRbranding - 15 typefaces designers love to use in 2026
Creative Boom · Apr 15, 2026
Creative Boom’s 2026 roundup by Tom May highlights 15 typefaces that designers continue to use and admire, from timeless classics like Helvetica and Futura to newer, accessibility-driven fonts like Inclusive Sans. The article reflects ongoing trends toward functional, inclusive, and personality-rich type design, showing how both heritage and innovation coexist in contemporary typography.
ExpediaAmsterdamtypography - ARKETYPE treats templates like brand systems, not throwaway graphics
The Brand Identity · Apr 7, 2026
The article profiles ARKETYPE, a new digital brand system created by Celsey Jones of Studio&Jones in Wales. ARKETYPE reimagines design templates as cohesive brand systems rather than disposable graphics, beginning with a clear creative direction and expanding into a suite of adaptable digital tools. The debut Edit, BLANC, offers over 60 customizable social media templates built in Canva and Figma, reflecting the studio’s minimalist and flexible design ethos.
Studio&JonesARKETYPEdigital - The identity for Spatial festival feels aptly three-dimensional
It's Nice That · Mar 18, 2026
SMLXL and motion designer Gerard Mallandrich collaborated on the identity for Spatial Festival 2025, an immersive sound event at Berlin’s Funkhaus. The project integrates motion and spatial depth as core design principles, resulting in a kinetic, three-dimensional brand system. Using 3D scans, cinematic techniques, and a clean typographic approach, the identity reflects the festival’s experimental and interactive nature.
- How did Caserne make health food branding feel less intimidating?
The Brand Identity · Jan 20, 2026
The Brand Identity’s feature explores Caserne’s rebrand of Quebec health food retailer Avril, created in collaboration with Studio 15%. The new identity transforms Avril’s existing growth symbol into a modular system, supported by vibrant colors, bold illustrations, and approachable typography. The result reframes health food branding as accessible and joyful rather than austere or intimidating.