Mars Design Cases
Designers behind the work
Designers and creative leads credited on Mars projects in press coverage.
Designers and creative leads credited on Mars projects in press coverage.
The Brand Identity interviews Decimal’s team about their five-year evolution into a global, curated network-based studio. Partners Gabrielle Harlid, Raphael Guenassia, and Maki Ozawa discuss how they manage over 100 collaborators worldwide, maintain creative cohesion, and adapt technology to each project. The conversation highlights Decimal’s flexible, technology-agnostic approach and its focus on matching talent to projects based on expertise and passion.
Gift of Life, a non-profit bone marrow registry, has launched Hero Gum, a new product that makes donor registration easier and more engaging. Developed in partnership with Labcorp and Wrigley’s Doublemint, the gum collects cheek cells for DNA testing, turning a medical process into a simple, enjoyable experience. The initiative aims to increase participation in life-saving marrow donation programs.
Creative Boom reports on Ragged Edge’s comprehensive rebrand of its own identity, titled 'Never be the same again'. The London studio replaces its neon palette with earthy tones and a dynamic horizon motif, reflecting its founding principle of refusing to settle for average. The new identity integrates motion, sound, and tactile references to express bravery and distinctiveness in an era of AI-generated sameness.
Creative Boom profiles Birmingham-based designer Luke Tonge, exploring his journey from a print-obsessed youth to co-founding the Birmingham Design Festival. The article traces his early influences, career at Linney, and his passion for editorial and brand identity design shaped by punk and DIY aesthetics. It also highlights his mentorship philosophy and advice for emerging designers.
The article highlights how Loughborough University's BA (Hons) Graphic Design programme has produced numerous industry leaders across design, illustration, and creative direction. It profiles successful alumni such as Rory Cowan, Luke Pearson, Rachel Wells, and Caroline Paris, showcasing the course’s emphasis on practical skills, creative exploration, and industry connections. The piece positions Loughborough as a top destination for aspiring designers seeking a strong foundation and career success.
BP&O’s Thomas Barnett reviews Ragged Edge’s rebrand for UK fintech insurer Marshmallow. The new identity replaces a sparse earlier design with a playful, character-driven system featuring a custom typeface, retro color palette, and mascot named Marshall. The work is praised for balancing youthful disruption with approachability in a traditionally dull industry.
